CarMax Drives Innovation With AI


To provide the best customer experience, having accurate and reliable information on the CarMax site is critical. However, keeping up with rapidly changing vehicle listing descriptions is a daunting manual task. The team set out to automate this process while simultaneously improving SEO rankings. The identified solution is utilizing Artificial Intelligence and the results have exceeded expectations, delivering a volume of information that would have previously been impossible.

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Permjit Ghotra, VP, Retail Product Technology, CarMax
Sean Goetz, Director, Retail Product Technology , CarMax