To provide the best customer experience, having accurate and reliable information on the CarMax site is critical. However, keeping up with rapidly changing vehicle listing descriptions is a daunting manual task. The team set out to automate this process while simultaneously improving SEO rankings. The identified solution is utilizing Artificial Intelligence and the results have exceeded expectations, delivering a volume of information that would have previously been impossible.

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Permjit Ghotra, VP, Retail Product Technology, CarMax

Sean Goetz, Director, Retail Product Technology , CarMax