Rockwell Automation has a rich history of helping leading global manufacturers and industrial process customers improve yields, machine reliability, and operational quality. To best serve customers, Rockwell shifted its business model from being “output” focused to “outcome” focused. The company undertook a Subscription Business Model Transformation requiring redesigned offerings, restructured consumption models and business processes, and new technology capabilities.

Lance Cook, Vice President, Business Technology Management, Information Technology, Rockwell Automation