Scott Adel is Associate Vice President, Digital retail experience at Canadian Tire Corp with a mandate to help shape and develop the Digital Road map for instore experience for CTR. Scott has a 20-year track record working with some of North America’s largest brands, disrupting the status quo in consumer experience in retail. He is a seasoned expert at blending innovation in technology with business processes in unique ways to drive engagement and business growth in the retail industry. In the past 3 years Scott has led the delivery and development teams for large customer innovations like Electronic shelf labels, Customer Facing Kiosks, Locker automation, and associate mobility platforms.