Rita Selvaggi


Rita Selvaggi is CEO of user activity monitoring leader ActivTrak, where she leads the strategic direction of the company. An Austin technology scene trailblazer, Rita is a pioneer in scaling high-velocity, freemium business models into high-profile success stories that disrupt market categories.

Prior to ActivTrak, Rita served as chief marketing officer at AlienVault, where she helped scale and establish the company as a mid-market threat detection software leader that was acquired by AT&T in 2018. Rita also served as senior vice president of marketing for SolarWinds, where she was instrumental in developing the company’s, direct-to-IT-buyer go-to-market model that led to its successful IPO in May 2009. Earlier in her career, Rita held positions at Fortune 500 companies including IBM and ADP.

A results-oriented leader and avowed lifelong learner, Rita loves the challenge and rapid pace of the high-tech industry. She is an operating advisor at Elsewhere Partners and has advised a number of early to mid-stage businesses, including Vyopta and Foresite Managed Security Services, where she currently serves on the Board.

Outside of work Rita is passionate about empowering youth through her philanthropy and involvement with Court Appointed Special Advocates (CASA), Explore Austin, KIPP, and SAFE. She loves a good book, traveling and the outdoors, and dogs of all kinds, and is a huge fan and champion of her numerous awesome nieces and nephews.