Megha Kumar heads software and cloud services research at IDC Canada. As a research vice president, Megha is responsible for managing and delivering projects across technology areas such as cloud services, enterprise applications, software and digital transformation for the Canadian market. She manages both the Canadian Software as a Service (SaaS) and Canadian Cloud Platforms (PaaS and IaaS) research programs in Canada

In addition to research, Megha has aided vendors with go-to-market engagements to improve market awareness and provide end users with essential guidance on technology adoption. She regularly interacts with CIOs and IT decision makers regarding their technology preferences, priorities, and concerns.

She originally joined IDC in 2007 covering the Middle East, Africa, and Turkey region, based out of Dubai, U.A.E. In her previous role at IDC, she regularly provided insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey for both global and regional ICT firms as well as public sector organizations.

Megha presents at various industry and vendor conferences. She is often quoted in the media, providing opinions on technologies and market dynamics. She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.