Digital Transformation Authority & Founder
Jaimy Szymanski is a research analyst, author and advisor, focused on organizational change brought by digital disruption. Zeroing in on the impact of technology on customer experience (CX) and employee experience (EX), Jaimy advises corporate leaders and change agents in managing digital transformation and innovation efforts.
Jaimy has worked in advisory and research capacities with: Bristol Myers-Squibb; Enterprise Holdings; Facebook; Google; Hallmark; HBO; Intel; LinkedIn; Nestle; Ogilvy & Mather; and Save the Children International. She has special expertise in the manufacturing sector, working with the Quad Cities Manufacturing Innovation Hub (a University of Illinois and U.S. Department of Defense initiative) to educate manufacturers on their 3D-printing, robotics and automation, augmented and virtual reality, B2B social media, and data analytics roadmaps.
Her research has been covered by USA Today, Mashable, Forbes, Inc., Huffington Post, Entrepreneur, and more. Jaimy is a TEDx speaker, co-author of Content: The Atomic Particle of Marketing, and a contributing author to Ogilvy on Advertising in the Digital Age. She has also provided research on corporate innovation to the Catalyst Companies council.
Jaimy’s experience derives from both her work as an independent analyst and also through boutique marketing and research firms, including San Francisco-based Altimeter Group where she focused on digital transformation and social business strategy. Her career path has led to a deep body of research on technology disruption, covering topics: mixed reality, digital and mobile CX, retail innovation, digital culture, collaborative economy, autonomous technologies and vehicles, and blockchain.