Dana McGraw is Vice President, Audience Modeling & Data Science, Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics, search and App store optimization. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital and social properties across ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, Hulu and National Geographic. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.

Prior to joining The Walt Disney Company, McGraw held several posts within Yahoo!’s Media Group, most recently as Head of Global Product Strategy, Yahoo! Sports. She was directly responsible for strategy for Yahoo! Sports Americas in the United States, Canada and Latin America, while coordinating product strategy efforts in other global markets, in addition to overseeing analytics across multiple Yahoo! properties.

Previously, McGraw held analytics roles at leading interactive agencies and coached college basketball for seven years. She holds a Bachelor of Art’s degree in philosophy from Loyola University in New Orleans, and a Master of Business Administration (MBA) from Baylor University.