Betsy’s passion for continuous growth and new challenges, coupled with her relentless drive to succeed, led her down a varied path in her 15+ year career. She’s worked on national consumer brands at ad agencies, ran marketing at a non-profit organization, changed the skyline with the rebrand of a Fortune 200 enterprise and today leads marketing at one of the hottest technology startups in the midwest.

As Head of Marketing at Aware, Betsy intrinsically links the sales and product teams together through carefully crafted messaging, telling the story of Aware, its products and the vision of empowering employees and organizations through collaboration.