COO, Gen Z Lab & Associate Director
Amanda Edelman is Chief Operating Officer of Edelman’s Gen Z Lab, a dedicated offering that lends expertise to and counsels clients looking to effectively engage Gen Z. Within Edelman, the world’s largest independent communications agency, the Gen Z Lab draws upon a hub of data-driven insights and a roster of internal and external advisers to harness the generation’s perspective and ambitions to solve issues such as diversity and inclusion, sustainability, and climate change, and align with brands to become catalysts for change.
She also serves as Associate Director of the Brand practice and contributes to strategic initiatives inside of Edelman, such as Edelman’s climate working group. She has worked with organizations across corporate affairs; brand; purpose; and environmental, social, and governance sectors in London, New York City, and Washington, DC.
Her prior work includes Pursuit, a social enterprise focused on increasing inclusion within the tech sector; Grameen America, a microfinance nonprofit that provides small business loans to underserved women in the United States; and the Boston Consulting Group.
Amanda sits on Rockefeller Capital Management’s Next Generation Advisory Council, advising the organization on next generation cultural and financial trends, and serves as a member of Leadership Now, a community of business professionals dedicated to preserving the future of democracy in the United States. She is a 2022 Atlantic Council Millennium Leadership Fellow and graduated from Stanford University, where she was President of her class and Vice President of the student body, and Harvard Business School.
In her spare time, Amanda can be found exploring new cities, neighborhoods, and cultural venues and reading any book she can get her hands on.