Dana McGraw, Vice President, Audience Modeling and Data Science, Disney Advertising
Disney collects enormous amounts of data about its viewers via its streaming services. That data is extremely valuable to its advertising customers. Join us to learn how Disney Advertising Sales is using data clean rooms to share the Disney Audience Graph with marketers, allowing them to join Disney data with their own, all while maintaining strict data governance. We will also discuss how to build effective data teams and culture.
Interviewed by: Thor Olavsrud, Senior Writer, CIO.com, IDG Communications, Inc.