Let’s face it, generative AI (GenAI) is here and it’s all we can talk about these days. Never before have we witnessed a technology garner such robust executive backing, promising extensive business benefits, and experiencing such swift global adoption. However, this rapid evolution also brings concerns about industry disruption and associated risks. This keynote addresses the barriers to GenAI adoption in Canada, including truthfulness and accuracy issues, the absence of AI governance and risk management solutions, the scarcity of skilled professionals, worries about misuse and bias, as well as unclear business cases and support from Line of Business. To fully realize GenAI’s potential in 2024, it is imperative to understand these challenges. Join us to gain insights into navigating the GenAI landscape from a Canadian perspective, unlocking its transformative capabilities.