Winners Showcase: Canadian Tire Corporation

Creating a Seamless Omnichannel Experience for Customers and Employees

By pairing customer facing & employee facing mobile apps with physical devices in the store, Canadian Tire Corporation has created a true omnichannel experience. The investments in the Electronic Shelf Label (ESL) ecosystem, and unique use of the ESL flashing light feature, has driven increased customer satisfaction by enabling customers to quickly find the product they are looking for. ESLs has also improved productivity for store staff for pick and pack, replenishment, and reducing physical price changes, freeing up precious time to better serve customers. Being agile, Canadian Tire continues to unlock several additional use cases to further optimizing how they leverage our technology to improve customer and employee experiences in a growing omnichannel environment.

Stephen Weston, Vice President, Store Technology, Canadian Tire Corporation

Michael Gerylo, Associate Vice President, Mobile and In-Store Applications, Canadian Tire Corporation

Scott Adel, Associate Vice President, Digital Retail Experience, Canadian Tire Corporation

Moderated by:

Lee Rennick, Executive Director, CIO Communities