Suzanne Ryan, Director, Product Marketing, insightsoftware
Giving more end users access to decision-making insights is an essential tactic in business growth strategy, but there are many approaches to delivering analytics tools. How should product leaders focus their efforts to provide users with data in a way that they’ll adopt and use to drive better outcomes? We examine why embedding analytics, and tailoring the experience for individual users, produces the best engagement and business value, and share pragmatic tips for finding the right solution.