Nadia Ballard is a Research Manager in IDC’s SaaS and Cloud Research group, responsible for leading IDC’s research service on Industry Clouds, Solutions and Verticalization Strategies. Ms. Ballard’s core research coverage includes the emergence and growth of industry cloud platforms across all major vertical markets, their impact on value chains and market dynamics, and the opportunities they present for industries, technology companies, and professional services firms.  Nadia’s research also covers the life-cycle around technology verticalization and related vendor verticalization strategies. Nadia also helps run three of IDC’s premier global data products, including SaaSPath, Industry CloudPath and Industry AI Path surveys.