Marina Bellini, Director, Digital and Information, BAT
BAT is transforming from a traditional manufacturer of leading cigarette brands to delivering new categories of products that have a reduced impact on consumers’ health – with a goal of seeing 50 million consumers using non-combustible products by 2030. The highest levels of the organization realize this transformation can’t happen without data. Join this session to learn how BAT’s accelerating their data strategy and efforts to meet their ambitious goal, while making data accessible to the entire organization.
Interviewed by: Maryfran Johnson, CEO, Maryfran Johnson Media