Foundry. Formerly IDG Communications. Foundry. Formerly IDG Communications.
  • In-Person Events
    • FutureIT Series
    • CIO100 Symposium & Awards
    • CSO50 Conference + Awards
    • Dinners
    • Keynotes & Cocktails
  • Virtual Events
    • Summits
    • Roundtables + Custom events
  • Leadership events + Awards
  • Sponsorship
  • Contact

How Data and Analytics Are Transforming an Entire Business Model

Marina Bellini, Director, Digital and Information, BAT

BAT is transforming from a traditional manufacturer of leading cigarette brands to delivering new categories of products that have a reduced impact on consumers’ health – with a goal of seeing 50 million consumers using non-combustible products by 2030. The highest levels of the organization realize this transformation can’t happen without data. Join this session to learn how BAT’s accelerating their data strategy and efforts to meet their ambitious goal, while making data accessible to the entire organization.

Interviewed by: Maryfran Johnson, CEO, Maryfran Johnson Media

Click here to watch session! 

Wish to attend an upcoming event as a participant?
Get in touch.

Sign up now

CONTACT

Debra Becker
Senior Marketing Director, Foundry North America Events
debra_becker@foundryco.com

 

Connect

Get the latest updates at #CIO

Follow

twitter facebook linkedin
Foundry. Formerly IDG Communications
© 2023 IDG All Rights Reserved
Privacy Policy
CIO, Computerworld, CSO, InfoWorld, Networkworld